Professional Background

Branwen's career began in Architecture and Urban Design — community projects, large-scale city strategies, UK and internationally. Nothing like wine on the surface, but it shaped a way of thinking about creativity, strategy, and what makes people genuinely connect with something. Over time, the pull toward the creative and strategic side of DTC brands grew too strong to ignore. Food and drink had always been a real passion, so joining Winedrops felt less like a career move and more like the role she'd been building toward without realising it — combining performance marketing, creative strategy and a growing love of wine into one job.