Professional Background

Seb co-founded Winedrops out of a simple frustration: wine is often too expensive for the quality provided, and the traditional buying experience has failed to evolve. He now leads technology, growth, and finance for both Winedrops in the UK and its US expansion, Casedrops—building the systems, data infrastructure, and marketing engine that allow a lean team to deliver a high-impact product. Seb is the architect behind the AI that powers the company's recommendations, the performance marketing that attracts new members, and the rigorous unit economics that keep prices honest. With a background in DTC commerce and scaling subscription businesses, he brings a distinct mindset to the industry: a relentless focus on value, a zero-tolerance policy for filler, and a firm belief that data and taste are not mutually exclusive.